Ansira
It may be a new year, but the challenges and uncertainties of 2020 are still with us. Listen in as Laura Sullivan, head of Ansira’s Creative Center of Excellence, talks inbox trends with Jess Ginburg, a director of our Strategy Center of Excellence. Catch their can’t-miss conversation in the video above, but first, let’s dive […]
We all know that 2020 was a year like no other. So this year, we created a card for our clients and partners that fit the times. We’ve all reinvented how we work and do business this year, and it wasn’t always easy. So we decided the best gift we could give our partners would […]
Experience is everything, and as marketers, we want to create memorable experiences for our clients and their customers across all touch points. So, when life shifted overnight to an unrecognizable state due to the pandemic, we also had to make the shift — as consumers and as business professionals. Although these changes were unexpected and, […]
In a recent Forrester blog post, “Channel Software Tech Stack 2020 – PRM, TCMA, Ecosystem, Incentives, Channel Data, Learning, Readiness, and Pricing” author Jay McBain, Principle Analyst, Channel Partnerships & Alliances, breaks down 159 companies across 7 categories that help support and facilitate the programs necessary to drive indirect sales – sales of goods and […]
There are few things people care more about keeping private than the details of their personal finances. So when banking entered the digital world, there were major concerns around privacy, data and how customers could know their information was secure. Today, there are more digital tools and opportunities for people and their money than ever. […]
This blog was written as a guest contribution by Ansira, originally published on Iterable – the growth marketing platform for cross-channel customer engagement. Download Iterable’s Personalization Playbook on Workflow Building for more on this topic. We saw quite a few firsts during the 2019 holiday season: The first-ever trillion-dollar holiday season, with total retail spending up […]
Google Analytics 4. We all know it’s here, and it’s really different from what we are used to. So much change in a tool we use all the time can make us feel like imposters and make it hard to complete the analytics tasks we’ve spent years mastering. On this journey to attribution, our Google Whisperer […]
It’s a race, a race to collect data, but very few companies invest in the resources that would get them to the finish line. Why? These companies realize what prize lies at the end of the race – potentially winning over customers – but do they really know how to leverage this data? We see […]
The Adobe Target Product Recommendations feature harnesses the power of Adobe Sensei to leverage machine learning in order to offer the most relevant products (or content) to your site visitors. While Adobe Sensei may power your Product Recommendations, you don’t have to be a rocket scientist to implement them on your website! Read on for […]
When we last left this data & attribution story, Google had just released the newest version of their analytics tool, Google Analytics 4 (GA4). According to Google, “…the new Google Analytics will give you the essential insights you need to be ready for what’s next.” Having spent a lot of time this last week in the new […]