Ansira
If anyone knows the power of email, it’s Massimo Arrigoni, CEO of BEE. With 20 years of software-building experience, Arrigoni is a “big believer in reducing friction between your product and the people you built it for.” And BEE does just that. The email builder and editor with a “two clicks and you’re designing emails” […]
Digital channels got us through the height of the pandemic, often over-performing in a world where online experiences replaced face-to-face communication. And digital channels will see us through the end of these challenging times, as businesses and consumers get back to normal — albeit a new kind of normal. Interested in learning more? We’ve partnered […]
Today’s marketing is a world away from the ads of yesterday. It’s more personal, more socially conscious and more about conversation than conversion. Tasha Reasor knows all about this sea change. As VP of Demand Generation & Customer Marketing at Iterable, she manages the company’s holistic marketing capabilities, driving brand awareness and loyalty. She’s the […]
Well before the unprecedented events of 2020, traditional brick-and-mortar shoppers embraced the eCommerce channel in fast fashion. Benefits like same-day shipping, membership discounts, and an almost-unlimited access to inventory all made stay-at-home shopping the new normal. Of course, COVID-19 did nothing but accelerate this shift. In fact, data from IBM suggests that the eCommerce channel […]
Editor’s note: Ansira SVP, CX & Loyalty Mike Weaver recently joined experts at Forrester and Oracle for a webinar discussing loyalty and customer experience trends and strategies, which served as the foundation for this blog. – According to “Forrester Predictions 2021: Digitally Advanced Firms Will Have a Sustained Advantage Over Their Competitors,” we know that […]
At Ansira, we use Enterprise Data Supply Chain to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics. Defined at the enterprise level, we think about how to use data to solve problems, creating the culture of data-driven decision making, especially when it comes to marketing investments. Data Supply Chain is […]
Today’s distributed sales landscape calls for a modernized approach to your channel partner programs to improve the local customer experience and increase efficiencies between you and your partners. Your channel partners are your most important brand advocates. More sales for them means more sales for you. And, they need tools and intelligence to sway local customers with experiences that uphold […]
Imagine you’re back in the year 2000 and I told you that in 20 years, you’d be using email marketing to not only fuel your business engine, but you’d be leveraging it to learn more about your audience as well. Mind blown, right? Now, here we are in 2021, and despite all of the digital […]
EiQ is around the corner, and our sponsors are just as excited as we are. Today we’re talking about the big event with Bailey Busch, Senior Client Success Manager at Cordial, a cross-channel messaging and data platform for customer-obsessed brands. Early in his career, Busch fell in love with email because it’s like, “shipping a […]
Celebrating four years of digital innovation, no one imagined EiQ would be what it is today — a meeting of the industry’s best minds and a breeding ground for email, CX, and loyalty innovation. One leader who contributes to this cutting-edge spirit is Emarsys, an omnichannel marketing automation and customer engagement platform built to drive […]