We live in a world of data-driven marketing, and it is crucial to assess and reassess your customer data strategy to ensure compliance while serving customers as best as possible. Read on for a deep dive into the subjects to know.
Category: Data + Insights
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Web 3.0 and Digital Marketing
The evolution of Web 3.0 has accelerated significantly in the last 5-7 years, and we see no sign of that pace slowing. Here’s our POV on Web 3.0 and digital marketing.
This blog was created in tandem with a recent webinar with our partners at Bloomreach, a leading CDP + omnichannel marketing automation and experience platform that was purpose-built for the marketer. To dig in on this topic further, be sure to check out the webinar recording on demand. Make sure you are thinking about data […]
Since their announcement in October 2020, Google has touted the increased attribution reporting as one of the major benefits of Google Analytics 4. Specifically, they called out the introduction of cross-channel data driven attribution. This is great to read, but what does it really mean in our day-to-day work? That’s where the Google Whisperer comes in. […]
First-Party Data. Third-Party Data. We’ve all heard these phrases, but what exactly are the differences and more importantly, what do we do and how can we use both types? First, let’s start with the definitions: Third-Party Data: Data that is captured and/or bought via another website/source/company (hence the term “third party”). Examples of 3rd Party websites for dealers include: TrueCar, Edmunds, Autotrader, CarGurus, just to name a few. […]
The Google Whisperer is back with a new walk-through guide for Google Analytics 4. For those who attended the GA4 webinar, you know the key takeaway was to start working in GA4 now, report by report. We talked about how the consistent theme of GA4 is change. Reports look different, metrics are in different places, and the […]
So, you are thinking about implementing a Customer Data Platform. You have heard about them, done some research on them, and maybe you have even seen a few demos. Now what? The more you look into it, the more questions you have. The more questions you have, the more research you do. But between the […]
As marketing continues to become more data-driven, marketers are left to wonder what data is appropriate for the specific marketing tactic they want to execute. Even if they know what data they need, they are at the mercy of IT, technology vendors, or service providers to execute the process before they have access to that […]
At Ansira, we use Enterprise Data Supply Chain to address marketers’ end-to-end data needs from source to consolidation, and activation to analytics. Defined at the enterprise level, we think about how to use data to solve problems, creating the culture of data-driven decision making, especially when it comes to marketing investments. Data Supply Chain is […]
Imagine you’re back in the year 2000 and I told you that in 20 years, you’d be using email marketing to not only fuel your business engine, but you’d be leveraging it to learn more about your audience as well. Mind blown, right? Now, here we are in 2021, and despite all of the digital […]